2017 Marks the Demise of Print-at-Home Coupons as Digital Redemption Climbs 67%
GlobeNewswire (press release)
For the fifth consecutive year, US consumers’ redemption of digital coupons increased by double digits, according to a year-end analysis of CPG coupon activity by Inmar, Inc. In 2017, consumers’ digital coupon redemption rose 67%, while marketers

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